How to street style at the World Cup — the Carioca way!

When in Rome, they say, do as Romans do. When in Brazil, dress up as the Brazilians dress up.

With the season of the 2014 World Cup in Rio de Janeiro in Brazil already in full bloom, millions of tourists and soccer fans from all over the world are visiting the host country to see the games in live action. It is indeed a melting pot of different global cultures and understanding each in a one month span may be a farfetched dream – but not for fashion and style.

The 2014 FIFA World Cup speaks of the slogan, ‘All in One Rhythm.’ They meant the games, the cheers, and the passion for the sport of course. But to be in sync and tune with the Brazilians in terms of how they see themselves with what they wear is also a gratifying experience while you are in the World Cup. Style and sports always go together.

Waking up in the morning before heading to the stadium is easy. Deciding what to wear at the venue is easier said than done. As you head off to Rio, pack your luggage with these important fashion and styling tips while you are in Brazil.

People who are born in Rio call themselves ‘Cariocas.’ They act different from the rest of the Brazilians, as much as they dress. One of the reasons the World Cup is held this June to July is because of the summer season in Brazil. So if you are thinking of bringing your aviator coats or your thick-skinned scarves in your luggage, you are only wasting space.


The Carioca style is pretty effortless and easy to understand. Come on, Rio is not a fashion hot spot unlike Milan or New York.

For women, dressing up like the Cariocas includes light fabrics, prints, and a lot of colours on geometric patterns on the dresses. Start by pairing plain-coloured tank tops accessorized by native Brazilian neck pieces you can purchase on the Rio streets to Maxi skirts laden with prints and colours. Carioca style tip number one.


Dress simply and walk graciously, this is the Carioca fashion trademark. Another Carioca style for women is a plain, neon-coloured knitted top, again with a neckpiece paired with faded, ruggedly cut denim mini-shorts. Then pucker up with sunglasses and you are ready to go the stadium.

Expensive  jewelry are better left at the hotel. Don’t call attention to yourself. Millions of foreigners live in Rio, but they know how to dress so as not to call attention to themselves.


For shoes, a nice and simple pwalking or sports shoes like top-siders, espadrilles, or flip-flops are goof to go. If you have a choice between your brand new $150 Nikes and your older and more comfortable $50 cross trainers, choose the latter.


In Rio, people dress as casual as possible, but it depends on what you are planning to do at night. An informal dinner calls for smart casual. Going out for a beer at the bars, dress plain casual. Going out to night clubs or dancing  requires to be a  little more dressy. It is fine to pack a sport coat, slacks, and dress shoes if you plan to hit some of the upscale night spots or restaurants.

For men, avoid carrying bags. Bring only essentials. Just bring enough to consume. Avoid bringing handbags on your trips to Rio. If you need it, buy it there.


Another tip is not to wear clothes with your country’s  flags, too  flashy t-shirts and exclusive expensive tennis shoes, unless you intend to wear them indoors, like at an expensive hotel or resort.  Keep it simple.

Speedos are also part of the scene. Though not common in many European countries and the US, they are totally suitable for Rio’s tropical climate. Buy them there. They are inexpensive and you cannot get it wrong.  Male cariocas tanned bodies show how fit one can be in the right proportions.

With or without success in the Brazilian fashion sense, to be a Carioca is to enjoy life each day, and to be with family and friends. Enjoy watching the World Cup!



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