Former designer says death of fashion is ‘imminent,’ reveals the industry’s dirty laundry

When the team reached the shores of Madasgascar where he now modestly lives, they found him sitting on a hammock located at the veranda of his humble home in the solitary island off the coast of mainland Africa. He was combing the hair of his four-year-old granddaughter who was wearing a red Hippeastrum over her right ear, it was one of Madagascar’s indigenous flowers. One of the team members waved her hand to say hello, and this father knew the interview scheduled via email weeks ago was about to start. He led the team to a nearby table in the veranda.

It was mid-afternoon in the lone island, the sun shining so bright forming shadows. But the story he shared was sun-kissed – by darkness.

“The death of fashion is imminent,” the 72-year-old former designer who now lives with his two daughters and five grandchildren said. “I don’t see fashion shows, and brands like Alexander McQueen, Prada, Gucci and even Versace being looked up to in the future.”

Choosing to remain anonymous, he himself had a share of fashion experiences before, starting as a sewer in a fashion house in Milan and eventually being able to feature his collections.

“Brands of McQueen, which I admired before, among with many others are not going to last long,” he said. “There is a new generation of buyers who find more value in technology, food, investing and other matters, but not fashion. The patrons of these high fashion brands are nearing their old age. One of my grandchildren, 12 years old, once asked me, ‘Who is Versace, grandpa?’ I just laughed it off, because she was born Italian but cannot even pronounce the brand, and I said, I just made the right decision of leaving the industry as early as I can.”

He further said that fashion shows are now losing their value, and that no matter how designers try to pick up on getting the sales up, “the road is sloping downwards.” When he left Milan almost five years ago, after paying recent visits to places like New York, Hong Kong and San Francisco, he said everything is different, seeing malls choosing to highlight brands for the younger generation more than the high fashion ones.

“I have been to this mall and true enough, there are hallways intended for high fashion brands and usually are almost empty because of being too expensive,” he said. “But now, I felt another kind of the emptiness around the shops. That people don’t recognize them anymore.”

When asked if magazines advertisements do not work to publicize the high fashion brands, he said, “Since I became familiar with Instagram, it’s now difficult.”

‘No value in fashion’

He painted a grim picture of recent fashion shows and described how some of the shows are now being run in derelict houses, old buildings and used warehouses.

“The glamour is losing its grip,” he said. “Because more and more people are now aware of dressing up themselves beautifully without getting inspiration from fashion shows, these shows are now of no value, like an old wooden pony ride now placed in the attic. They now prefer playing the game called Candy Crush.”

He cited the recent Gucci fashion show held in New York, which he found out via Twitter, and said the trademark of the Gucci brand built over the years can still be seen, but said that this is “not what people are looking for.”

“Today, wearing clothes has to be realistic. Gone are the days when we admire fashion because they are filled with fantasy. But have you asked yourself, ‘are we ever gonna see these clothes on the street?’ Never.”

He also answered questions on his thoughts of high fashion reaching the leading economies such as Dubai and China, as Vogue’s Anna Wintour is reported to have her eyes on the Chinese market.

“Value is the important thing here,” he bravely pointed out. “The people in these places are known to have so much disposable income. How much of a burden is to buy a Gucci dress and a pair of high heels? That’s when high fashion becomes a thing that deserves a space at the flea market.”

Fashion’s dirty laundry

This former designer started his clothing line because of his father, who was given a scholarship to study in a prestigious fashion school in New York back in the 1930s. He wanted to continue the family’s tradition in the industry.

“I became a designer mainly because it is a family tradition, my father wanted me to go on and I was also interested in it,” he said. “But the times before are different from now, and so I chose to live a better life.”

There was a long pause and some moments of silence after he said this. By that time, his wife, 70, served some local fish and peanuts on the table. He chewed on a couple of grains before continuing.

“Fashion thrives on sophistication and more often than not, inauthentic class which is far from reality,” he explained. “Prostitution exists in the fashion world. I have witnessed it myself and I hope the world will look into this. My son was 17 when he started modelling and I gave him much independence that I trusted him to know his way. He lived far from where I lived, as he lived much of his life in London. But one day he told me, ‘Papa, I’ve had enough. I also want to begin a family and I don’t think I can make this dream come true if I remain just a model.”

The team saw the former designer shed a tear. His son modeled and became part of photoshoots under famous underwear brands in Europe.

“This was the turning point when I decided I needed to give up this passion,” he said, his voice cracking.

Now, his son lives happily with his wife and their only daughter in a US state.

“One of the reasons why I can see the death of fashion coming is because the dreams made by high fashion are now coming alive, and when they do, that’s when the essence of fashion stops,” he said. “Many of my dreams have now come to reality, which gives me no reason to create more designs from fabric mostly sewn by those we treat as slaves. I hope the world wakes up with me. And I am happy to finally retire to a place where beauty is not skin-deep. And I love seeing my granddaughter wear something from H&M.”


Minnesota’s favorite brand Penguin breaks the winter ice and snow


If a 100-year-old underwear factory in Minnesota seems an unconventional starting point for a fashion icon that has represented Americana since 1955 and is still worn all over the world today, blame Pete the Penguin. And perhaps a whiskey or two.

Abbot Pederson was an ambitious salesman who worked for the Munsingwear undergarment factory in Minneapolis. On a sales trip to NYC in 1955, finding himself with some time to kill before a flight home, he decided to wait out his time in a local bar. Stumbling out to find a taxi stand, he took a wrong turn down a Manhattan street and found himself in front of a display of stuffed penguins in a taxidermist’s window. Before he knew it, he had bought one of the penguins, named him Pete, and was soon enjoying cocktails with him on the flight back to Minneapolis.

At some point during the flight, Pederson’s enthusiasm got the better of him — and Pete the Penguin’s head was knocked off. A seductive stewardess whose attention Pederson had been enjoying throughout the flight gently helped him remove his tie, then wrapped it around the penguin’s neck. As she did so, she joked that such a lucky, dapper bird surely deserved to be immortalized — maybe even embroidered on a shirt similar to the one Pederson was wearing. Little did she know…

On his return to Minneapolis, Pederson, a keen golfer, wasted no time tallying his interests. And so the Munsingwear golf shirt was born. Even in 1955 it was ahead of its time. Casual, comfortable, equally at home on the 18th hole or the 19th hole. From the moment it hit the shelves it was a must-have, popular with suburbanites and sports legends alike. Known today as “the 55,” it represented not only a relaxed and sophisticated lifestyle but was to become the cornerstone of an entire fashion movement.

From this point on, the penguin’s flight was onward and upward. (And you thought penguins didn’t fly…) Pete’s profile became instantly synonymous with the era’s most iconic — and talked about — celebrities: Frank Sinatra, Dean Martin, Arnold Palmer, Clint Eastwood and Richard Nixon, to name a few. Original Penguin had become a true American classic.

As a testament to the timeless appeal of the Original Penguin clothing company’s classic designs, the shirts catapulted back into fashion starting in 2000, when young trendsetters started scouring yard sales and demanding their favorite vintage stores restock the cult classics. In 2003, this overwhelming new audience led to the rebirth of an Original Penguin by Munsingwear, and an alliance with an international fashion house. Penguin’s archive of mid-century classics was reworked to reflect today’s lifestyle without compromising the heritage or craftsmanship that had made Penguin’s name.

Today, with Original Penguin stores dotting the globe and sold at exclusive luxury retailers, Pete is back — bigger and better than ever, presiding over a full lifestyle brand that now includes suits, watches, bags, belts, hats, shoes, and women’s and kids’ collections.

See for yourself. Original Penguin men’s clothing continues to exude a blend of confidence and relaxation. Penguin golf shirtsand men’s polo shirts are just as iconic as they were when Pederson designed the first one. They easily pair with Original Penguin pants and jeans to create a look worthy of the great ones.

Original Penguin continues to develop landmark clothing for women and kids, too. Our collection of Original Penguin women’s clothing is chic, cozy, sassy and nonchalant all at once. Peruse the tops, skirts, jackets and dresses that define an Original Penguin gal. And don’t forget the kids. Keep your boys looking hip and clean in designer children’s clothing.

But Original Penguin is more than just clothes today. We have a complete accessories shop to help you round out your look. Pete is now the proud purveyor of bags, hats, wallets, shoes, belts, ties and watches. All in all, not bad for a stuffed penguin.

Schwinn Bicycles from Uniqlo USA

Cycling2 Established in 1895, Schwinn has brought commitment and passion to cycling. Their process of building bikes created a higher standard of excellence that inspired their renowned quality seal. They’ve built bikes for all ages and abilities, for all types of riding, for riders around the world with a simple credo:

Make it fun. Make it easy.

Wear your team, the fashion soccer is also on in Brazil


If the fashion sense of Cariocas seems so casual for you, we’ve got more styling tips as you walk the streets of Brazil. With over a million fans attending the World Cup, it will always be difficult to move on from every match happening in the stadium. Whether you are an avid fan or merely a supporter of football, you can never escape the football fever especially that the games are held in the world’s soccer capital.

So go with the cruise and style yourself still sticking to your home country team even after the matches. Color code your outfits with the country you are betting to win when you go out to dine in Rio’s classic restaurants, when you grab a beer in the city’s alehouses, when you go shopping for more fashion finds, or simply strolling around the beautiful city.

Yes, what you wear at night after the matches still reflects the country you are supporting. It’ll help you find your ‘allies’ among the massive world population in the area, or perhaps help you win more friends by discussing about the game after a day of soccer matches. Just don’t forget to pay your food bills.

“Let your clothes do the supporting for you,” UK’s Express reporter Antonia Krakowski said in her article.



Are you a Brazilian native whose nationalism and egoism pierce through your clothes? Or are you a foreigner who visited the country because you love how the Brazilians play the game? Winning is also about wearing.

For supporters of the national team, go out with style with a yellow River Island top and royal blue skirt from Zara all at US$ 60. Heat them up with a feathered necklace you can buy are bargain prices in Rio, an Ursula Mascaro heels and an Ice Watch for a total of US$ 590. Ready to hit the bars?



Cameroon’s soccer team is another tough cookie to beat.  They may be underdogs in FIFA histoy, but who knows, your fashion might get them to action.

Try this: a nice printed top with embellished neckline from Topshop at US$ 64, a pencil skirt from Linea at House of Fraser at US$ 117, and a pair of heels from River Island for US$ 84. Simple but wild, perfect for Cameroon. Give them that roar!



With four world titles to their name two runners-up slots, Italy lie second only to Brazil on the all-time FIFA World Cup honours board. You know what to do. Take your Italian inspired fashion to the next level and see a repeat on finals night. “See you at the finals,” is what you’ll tell to your Brazilian amigos.

Wear a blue crop top and a pencil skirt from Oasis. This simple because Italy is a center for fashion, this alone makes a statement.


With many English football players making big names in the fashion industry such as David Beckham, being fashionably English at the World Cup arena that is Rio may be too intimidating. Let’s trim it down a bit. Plain is beautiful, remember.

We style British ladies in Brazil with a one-piece white dress from Topshop for only US$ 70, a petal earrings from Dorothy Perkins and an Ice watch.



For Argentinian fans out there, we give you colors that match the Argentinian flag, reflecting the strong nature of the Argentinian people.

Try on this vertical striped shirt from Topshop and a white skirt from Next. Let’s see if they cannot identify you as a supporter of the team.



Chile is one of Brazil’s greatest soccer opponents and possibly, to make friends with the locals is to be stylish during the night, because morning’s going to be a lot different once again. Bring on a red shirt from Mango for US$ 57 paired with a sky blue pleated skirt from Topshop at US$ 60. Try on American Apparel socks at US$18, suede heels from Asos at US$ 126.



And finally, we’ve got fashion tips for the ever-strong Spanish fans, who can be the greatest threat and cause of Brazil’s downfall again in the World Cup after several decades.

One piece dress from Oasis, a pair of socks with white stripes from American Apparel, and a medallion necklace from Wallis shall complete the Spanish aura.

Now that you are more than ready to meet with your amigos and amigas before getting to bed at night, or now, the only point of argument will be what beers and alcohols to drink. We don’t think the dress won’t work with that. They’re statement pieces, that it.

For more information about the items, visit the online portals of the brands.

How to street style at the World Cup — the Carioca way!

When in Rome, they say, do as Romans do. When in Brazil, dress up as the Brazilians dress up.

With the season of the 2014 World Cup in Rio de Janeiro in Brazil already in full bloom, millions of tourists and soccer fans from all over the world are visiting the host country to see the games in live action. It is indeed a melting pot of different global cultures and understanding each in a one month span may be a farfetched dream – but not for fashion and style.

The 2014 FIFA World Cup speaks of the slogan, ‘All in One Rhythm.’ They meant the games, the cheers, and the passion for the sport of course. But to be in sync and tune with the Brazilians in terms of how they see themselves with what they wear is also a gratifying experience while you are in the World Cup. Style and sports always go together.

Waking up in the morning before heading to the stadium is easy. Deciding what to wear at the venue is easier said than done. As you head off to Rio, pack your luggage with these important fashion and styling tips while you are in Brazil.

People who are born in Rio call themselves ‘Cariocas.’ They act different from the rest of the Brazilians, as much as they dress. One of the reasons the World Cup is held this June to July is because of the summer season in Brazil. So if you are thinking of bringing your aviator coats or your thick-skinned scarves in your luggage, you are only wasting space.


The Carioca style is pretty effortless and easy to understand. Come on, Rio is not a fashion hot spot unlike Milan or New York.

For women, dressing up like the Cariocas includes light fabrics, prints, and a lot of colours on geometric patterns on the dresses. Start by pairing plain-coloured tank tops accessorized by native Brazilian neck pieces you can purchase on the Rio streets to Maxi skirts laden with prints and colours. Carioca style tip number one.


Dress simply and walk graciously, this is the Carioca fashion trademark. Another Carioca style for women is a plain, neon-coloured knitted top, again with a neckpiece paired with faded, ruggedly cut denim mini-shorts. Then pucker up with sunglasses and you are ready to go the stadium.

Expensive  jewelry are better left at the hotel. Don’t call attention to yourself. Millions of foreigners live in Rio, but they know how to dress so as not to call attention to themselves.


For shoes, a nice and simple pwalking or sports shoes like top-siders, espadrilles, or flip-flops are goof to go. If you have a choice between your brand new $150 Nikes and your older and more comfortable $50 cross trainers, choose the latter.


In Rio, people dress as casual as possible, but it depends on what you are planning to do at night. An informal dinner calls for smart casual. Going out for a beer at the bars, dress plain casual. Going out to night clubs or dancing  requires to be a  little more dressy. It is fine to pack a sport coat, slacks, and dress shoes if you plan to hit some of the upscale night spots or restaurants.

For men, avoid carrying bags. Bring only essentials. Just bring enough to consume. Avoid bringing handbags on your trips to Rio. If you need it, buy it there.


Another tip is not to wear clothes with your country’s  flags, too  flashy t-shirts and exclusive expensive tennis shoes, unless you intend to wear them indoors, like at an expensive hotel or resort.  Keep it simple.

Speedos are also part of the scene. Though not common in many European countries and the US, they are totally suitable for Rio’s tropical climate. Buy them there. They are inexpensive and you cannot get it wrong.  Male cariocas tanned bodies show how fit one can be in the right proportions.

With or without success in the Brazilian fashion sense, to be a Carioca is to enjoy life each day, and to be with family and friends. Enjoy watching the World Cup!


Yamamay Summer Party, now in the Philippines

Yamamay opens its Summer Collection in the Philippines with branches in Robinson’s Magnolia and in Glorietta.

Wearing these swimwear will give you a confident feel as you hit the beach! Our bloggers Patricia Manfield, Valentina Ferragni, Chiara Nasti, Giotto Calendoli e Luca Vezil spent a whole day with the Yamamay endorsers wearing swimsuits of our new Summer Collection 2014. An unforgettable pool party all day long for #MySummerCollection.

Share your summer getaways with Yamamay swimwear using the hashtag!

The first Yamamay store was officially opened on 15th September 2001 in Busto Arsizio, in the province of Varese, Northern Italy. In August 2006, Yamamay inaugurated the chain’s pride and joy, its prestigious retail point in Corso Vittorio Emanuele II, Milan.

Though based in Italy, reaching 500 retail points, the company’s cosmopolitan leaning is quickly evident.

Once having achieved a leading role in the underwear and beachwear distribution in Italy, Yamamay could not resist taking on the more daring challenge of conquering the international market.

Follow me on Twitter @JLindleyAgustin and on Instagram @lindleyagustin

You can also check out my Facebook page: The Noble Way at

SM Men’s Fashion show brought London to Manila

What’s best about my October before it ends and turns into dreadful November? The chance of being selected as one of the winners of SM Men’s Fashion’s #WhoIsGandy Twitter contest. The contest made me post my most uncanny photos I searched from my album baul, the overly slim phases of my life with a dog on a leash just to say that hey, I got a photo with a dog like Gandy.

Seeing the show’s stage from my perspective, I was a little disappointed at first. One, the orchestra positioned on the center stage is covered with a circular and curved LED screen. Two, a circular runway, seriously? It would be difficult for both the audiences and the photographers to take a perfect glimpse of the looks with the models walking in a circular pattern. Three, a blank, black fabric hanging from behind the stage. I told myself, is this how you’ll make the show for David Gandy, the world’d highest-paid male supermodel?

But I was wrong.

As the models walked like horses on a carousel ride or people walking on a running disc, the collection from SM Men’s Fashion blew my heart away. I have always thought the SM Department Store would offer small and economical designs. Strolling around the mall with the talkative sales people and disorganized set-up makes me think it is a thrift and bargain store.

The stage was a Transformers character in itself, combining dream-like production and innovative set design. It brought London to Manila. The LED lights revealed the orchestra that started playing stringed versions of pop music. It was then that I realized the the circular runway may be a voice for a London’s Big Ben, even hyped with the revelation of the backdrop, a lighted design with circles that resembled the Big Ben at night. It was from there where David Gandy entered.


When the models showed of their SM items, it had a multiple personality – from David Gandy-fied looks, punk and sporty attires into one, fabulous knits, ready-to-wear, and clothes perfect for summer next year – I knew it was going to be an amazing show. We just don’t mind the out-of-the-normal walk of the models in a circular way, but maybe it was meant to show the clothes’ back part.

Denim, dashing, debonair

Some say denim is so 90s. SM Men’s Fashion proves them wrong. The night opened with a celebration of denim wear, checkered, developing from rugged styles to styles that can be brought to creative prom nights.

IMG_0696 IMG_0700 IMG_0702 IMG_0705 IMG_0708

Space, time, prints

From a rugged barn collection, the showcase shifted to highly elaborate print designs featuring lines, intersections, and shapes.

IMG_0721 IMG_0723 IMG_0719 IMG_0717


Midway between summer and winter

What made the looks summer-y? The hotness. What made the looks winter-y? The red checkered styles, matching soft couches in front of fireplaces. It’s Christmas time!

IMG_0727 IMG_0729

I didn’t know SM Menswear can be cool too

The hippest and coolest collection followed suit. This is the point where being athletic and being punk are combined into one. The silver spikes and buttons on caps, light pastels stuck with black colors, and head straps. You got it.

IMG_0738 IMG_0742


David Gandy-fied

The first words that came from my mouth when the first look of this collection entered the stage was, “very David Gandy.” Let’s skip the part when we have to impress David Gandy that Filipinos know him and his looks, and his campaigns, by heart. But there can only be one David Gandy. Sorry, models.

IMG_0748 IMG_0750 IMG_0752 IMG_0756

Summer it is!

It’s a common nature for menswear fashion shows in the country to force the models to show some skin. The collection, I didn’t understand where it came from.

 IMG_0763 IMG_0761 IMG_0760 IMG_0765

Gandy full of charms

Let’s forgive the highest paid supermodel for adapting the model-turned-stars habit of smiling while doing the ramp walk. Let’s forgive him from drawing out yells from the audience. For the less one a minute exposure, let’s forgive him.